Waste Management Phoenix Open named 2014-2015 PGA TOUR Tournament of the Year

The Waste Management Phoenix Open was honored by the PGA TOUR as the “PGA TOUR Tournament of the Year” for the 2014-15 season at the TOUR’s Tournament Meetings on December 3. The event also earned two additional awards including “Best Title Sponsor Integration” and “Best New Sales Product.”

The Waste Management Phoenix Open received the “Tournament of the Year” award for the second consecutive year by virtue of its all-encompassing strides for perfection. In 2015, the Waste Management Phoenix Open set new records in gross revenue, attendance and number of sponsors that resulted in a tournament-record $9 million for Phoenix-area charities. Arguably the most unique event on the PGA TOUR, the Waste Management Phoenix Open was credited with 1,617 sponsors, 4,200 volunteers and 564,368 fans. The Waste Management Phoenix Open also diverted 100 percent of the tournament’s waste from landfills, fulfilling its tagline as the “Greenest Show on Grass.” Governor Doug Ducey also issued an official proclamation declaring Saturday, January 31, 2015 as “Green-Out Day”.

The Waste Management Phoenix Open was also recognized for “Best Title Sponsor Integration” for its integration of Waste Management’s brand and sustainability and educational focus across all levels of the event. With the goal of inspiring action through environmental leadership, the Waste Management Phoenix Open served as a major platform for Waste Management’s environmental solutions capabilities. Thanks to support of the host organization, vendors, fans and sponsors, from 2013 to 2015 the event achieved 100 percent diversion of waste from landfills as part of its Zero Waste Challenge campaign. From pre-tournament messaging to on-site engagement, the tournament and title sponsor focused on educating and inspiring sponsors and fans through fun and unique initiatives. The title sponsor also conducted a themed sustainability forum – Energy Evolution: Powering Change Through Innovation, Efficiency and Technology. Held the week of the tournament, more than 200 customers, business executives and industry experts were in attendance.

In addition, the Waste Management Phoenix Open received the award for “Best New Sales Product” for new suites on the famed, par-3 16th hole, a venue on the course which had already been deemed at capacity. With the creation of the 16th Hole Loge Suites, the tournament used creative design and out-of-the-box thinking to deliver a unique experience for guests, while generating a significant net profit. The suites provided views of multiple holes, an interior design to create a luxury feel, games and premier food and beverage choices.

The 2016 Waste Management Phoenix Open, won this year by Brooks Koepka, will be held February 4-7 at TPC Scottsdale.