OB Sports Golf Management recently unveiled a new reservation center service designed to enhance guest service experience and increase revenues for its participating courses. Developed in partnership with Chicago-based W5 Golf, Inc., the OB Sports Reservation Center offers tee time booking services for a number of its managed courses, twenty-four hours-a-day, seven days-a-week. Located in the OB Sports corporate offices in Scottsdale, the reservation experts are dedicated sales agents specifically trained to provide an exceptional service experience, while maximizing upselling and cross-selling capabilities. The initial roll out of this new reservation service began with OB Sports’ managed courses in Las Vegas including Angel Park Golf Club, The Legacy Golf Club, Stallion Mountain Golf Club, Painted Desert Golf Club and Las Vegas Golf Club. Plans call for expansion of this service to include a roll out to other OB Sports courses in the Phoenix/Scottsdale market later this spring.

“Our goal with the reservation center was to enhance the guest service experience, enable our team members in the golf shop to have more time to better upsell and service our on-property guests, capture more customer data for our courses and, most importantly, cross sell our courses in cluster markets,” stated Phil Green, Chief Operating Officer and Principal of OB Sports. “We are extremely pleased with the enhancements on all fronts and have already reported a great amount of rounds cross-sold between our courses. In just the first eighteen days an additional 200 rounds was delivered to four of the courses through upselling and cross selling efforts at our reservation center. As we gain more momentum we anticipate this being a considerable amount of new rounds and revenue delivery to OB Sports facilities moving forward.”

“We are thrilled to partner with OB Sports, one of the most reputable brands in golf management and operations,” said Andy Weeks, CEO of W5. “The new OB Sports Reservation Center, coupled with their marketing and utilization expertise, will enable OB Sports to differentiate their brand as a leader in service while increasing rounds and revenue for their managed facilities.”

Scottsdale-based, OB Sports Golf Management is a diversified, golf-oriented company with a long history of success. OB Sports manages premier golf courses and country clubs throughout the United States.

For more information about OB Sports Golf Management, visit www.obsports.com, call 480.948.1300, “Like” OB Sports on Facebook at www.facebook.com/obsports or follow OB Sports on Twitter: www.twitter.com/OBSportsGolf, or view the OB Sports You Tube Channel at www.youtube.com/obsportsgolf.