“Wow! This place is NICE.” Customers also use terms like “welcoming, helpful and special,” to describe their visit according to All About Golf’s (AAG) smiling owner Todd Batt. “We are blessed to have customers from across the Phoenix metropolitan area,” Batt adds.

Upon entering AAG, you quickly realize that you are not in a big box chain store. Immediately visible are two comfortable red couches facing a large screen showing a golfing event that provides a lounge area for customers and their companions. AAG even has a barber station with a monitor to watch golf events while getting a trim! Just beyond the couches is the L shaped service repair counter facing the entrance so customers know immediately where to go for golf club service and repair from Kim Ladd, a 30 year master club builder and repairman. The unique AAG Player’s Card provides many free and discounted club services.

A quick glance across the large room shows colorful club displays for leading brands PXG, Callaway, PING, TaylorMade, Mizuno, and Titleist among other industry OEMs. Mint condition “previously owned” equipment from these OEMs is also available. Two fitting bays with state of the art launch monitors and simulators facilitate PGA Pro instruction and expedite customer club fitting by Todd Batt. The benefit of this technology, coupled with Todd’s seasoned eye, enables customers to know if they need to change equipment or simply tweak what they are already playing. “Once customers become aware of this information, they know what direction they want to go without being sold anything,” says Batt. 

AAG is also unique in that its staff are highly experienced in meeting the individual needs of golf enthusiasts from beginners to tour players. Todd Batt’s industry experience includes stints at PXG and Arizona Golf Works. He has been a club fitter and golf industry “insider” for 25+ years. His knowledge of each OEM’s philosophy and practices in club manufacturing, unknown to the golfing public, enables expedient solutions to golfers’ needs. As a scratch handicap golfer, Todd understands what is important for golfers seeking to improve and make their games more enjoyable.

AAG is conveniently located with easy access via 101, 202 and Scottsdale/Rural roads. The facility is located at the NE corner of University and McClintock in Tempe. Plentiful free parking is available in front of the facility. To learn more, go to www.allaboutgolf.com, follow AAG on Facebook at All About Golf and visit Instagram @allaboutgolfaz.