Dna Golf expands product line with a traditional welded face driver

DnA Golf, manufacturer of the only patented detachable face driver, announced that it has expanded its product line and  introduced a second driver design at the Promotional Products Association International (PPAI) Expo in Las Vegasin in mid-January.

DnA Golf’s latest addition to its line of drivers shares some heritage with its Alpha 610 Driver, but features a “welded face” as opposed to the “detachable face” of the Alpha 610.

“The welded face version of this new driver allows us to focus on the co-branded nature of the product,” CEO Howard Lindsay said. “This driver is aimed specifically at the promotional products industry, and puts us at a price point that is better suited to that market.”

The new welded face driver is similar to the Alpha 610 as it includes the patented feature that permits custom logos to be tastefully integrated into the crown of each club. The co-branded driver provides businesses a chance to increase brand awareness through brand loyalty programs, customer and employee rewards, promotional gifts and dealer incentives. This new design also will be well suited to DnA Golf’s licensees, such as the NBA and its most recent licensing partner, the University of Oregon.

Additional examples of logo categories include corporate logos, product logos, charities, the main branches of the military, other NCAA colleges and green-grass golf courses. Each custom logo also can be added to the shaft, grip and headcover for an additional charge.

With more than 30 percent of golf rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness, which is what prompted DnA Golf to make a driver that focuses on the co-branding element.

To purchase a DnA Alpha 610 Driver or for more information, visit www.dnagolf.com.

Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.

To learn more about DnA Golf, the technology and the unique co-branding opportunities, visit us www.dnagolf.com.